Parent Company: Mazda Moto Corp
Brand value: $675 million
Headquarter city: Hiroshima
Year formed: 1931
Originally founded as a cork concern in Hiroshima in 1920, Mazda began to make vehicles in 1931, and passenger cars in 1960. It was one of the first passenger car companies to equip its fleet with rotary engines; in 1991, the brand became the first Japanese automaker to win the prestigious Le Mans endurance car race. In 2000, the company launched its long-running “Zoom Zoom” campaign, which successfully associated the emotional thrill of motion with Mazda’s tradition of making affordable, high-performance cars. Mazda has long enjoyed a strong international presence, thanks in part to a partnership with Ford Motors that concluded in 2015, and to the long-running popularity of iconic models like the Miata and Atenza. A top 20 global vehicle manufacturer, Mazda produces over 1.6 million vehicles per year and employs almost 50,000 people worldwide. Today, Mazda aims to “celebrate driving” through its “Zoom Zoom” ad campaigns, as well as with a number of sports and racing sponsorships (including a long-standing association with the Hiroshima Toyo Carp) – plus its “Sustainable Zoom-Zoom 2030” CSR push that involves an electric vehicle partnership with Toyota and ambitious emissions targets. Mazda is listed on the Tokyo Stock Exchange.