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Parent Company: Mercari Inc

Brand value: $761 million

Headquarter city: Tokyo

Industry: Retail 

Year formed: 2013

Mercari is an e-commerce company founded in February 2013 and currently operating in Japan, the UK, and the United States. Their main product, the Mercari marketplace app, was first launched in Japan in July 2013, and has since grown to become the country's largest community-powered marketplace, with over ¥10 billion in transactions carried out on the platform each month. Originally popular with women in their 20s and 30s, the app has now achieved more widespread adoption in Japan thanks to a mobile-optimized design that allows for casual, personal, chat-based “virtual flea market” transactions of a type not found on conventional e-commerce sites. Some 94 percent of Japanese consumers who shop and sell on online marketplaces now use Mercari. Features such as “Mercari Channel” (live streaming e-commerce) and the “Mercari NOW” service (which allows users to instantly receive cash for their items) have contributed to the app's widespread success. Mercari expanded to the United States in 2014, and the United Kingdom in 2016. The Mercari app has been downloaded over 100 million times worldwide, and the company is the first tech startup in Japan to reach “unicorn” valuation status. Mercari made its IPO debut on the Tokyo Stock Exchange in 2018.