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Metro

Metro

Company: Metro AG

Brand value: US$1,351 million

Change since 2018: -4%

Headquarter city: Düsseldorf

Category: Retail

Year formed: 1963

Metro is a national chain of cash and carry stores that serves 21 million customers in 35 countries. Expansion has been at the heart of Metro’s strategy over the past year; it has opened its third Chinese store, in Chongqing, and entered Myanmar for the first time, as well as launching an online marketplace for restaurateurs in Germany. In the past year, Czech billionaire Daniel Kretinsky has made a bid to take over Metro, but his offer was rejected by shareholders as too low. The Metro brand promotes value for money and good customer service, both for individual shoppers and small businesses. The brand is a long-time supporter of the Düsseldorf marathon, now called the METRO Marathon, and supports the Düsseldorf Festival, an annual 19-day cultural event. The brand’s recent CSR work includes extending its partnership with the food charity Tafel Deutschland, and deepening links with the “Too Good To Go” organization, which fights food waste.