Michelin – in 2020 #11
Parent Company: Compagnie Générale des Établissements Michelin
Brand Value 2020: $6,271m (US$)
Change from 2019: -2 %
Headquarter City: Clermont-Ferrand
Year Formed: 1889
Best known to consumers as a premium car tire brand, Michelin also produces tires for trucks, agricultural vehicles and planes. It positions itself as an innovator, focused on safety, reliability and service. Michelin is inseparable from Bibendum, the Michelin Man character who features in the brand’s logo and its communications. Michelin tires are sold in 170 countries through around 4,400 dealers. Michelin’s executive community evolved in 2019: Florent Menegaux took on the role of Chief Executive Officer, replacing Jean-Dominique Senard, who became Chairman of Renault. New innovations have appeared: in June 2019 at the annual international Movin’On Summit on sustainable mobility, Michelin presented a prototype tire that is airless, puncture proof and of unprecedented durability. Michelin and Safran Landing Systems also announced the successful flight tests of the first connected aircraft tire, PresSense. This is a wireless solution for aircraft tires, designed to facilitate maintenance operations for airlines. An electronic sensor measures tire pressure and transmits this data wirelessly. Michelin is also innovating in sustainability, committing to using tires made from 80 percent sustainable materials and aiming to recycle 100 percent of its tires by 2048.