We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.



Company Miele & Cie. KG

Brand Value US$2,495 million

Change since 2019: 1%

Headquarter City Gütersloh

Category: Home Appliances

Year Formed: 1899

Miele is a German-based global manufacturer of high-end domestic appliances and commercial equipment, with a focus on kitchen and laundry products. It promises to be “Immer besser” or “Forever better” and appeals to affluent consumers seeking the highest standards of performance, ease of use, energy efficiency and design. The past year was marked by the largest product launch in the history of the company. With its Generation 7000, Miele has renewed its entire product range of built-in kitchen appliances, from ovens and hob units to steam ovens, coffee machines through to dishwashers. The products include smart assistants, such as a camera in the oven or a system to prevent roasts from becoming too dry. At the International Consumer Electronics Fair (IFA) in Berlin, Miele premiered its first rechargeable handstick vacuum cleaner, in response to growing demand in this segment. In 2018-19, Miele grew its sales volume by 1.5 percent. Miele products are available in 47 countries.