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Mobile network offers chance to ‘break free’


Indosat Ooredoo


COMPANY Indosat Tbk PT

BRAND VALUE US$ 1,031 million



INDUSTRY Telecom Providers



Indosat Ooredoo provides mobile, fixed-line and internet services and is priced between the economy and premium alternatives, with a particular focus on young customers. Indosat Ooredoo positions itself as the brand that allows consumers to break free of the usual constraints imposed by other telecom providers, and its commercials usually show people bursting through or tearing down barriers. In the past year, Indosat Ooredoo has launched a range of pre-paid packages called Freedom Combo, which allow users to select the combination of services that meet their needs in bundles called S, M, L, XL, and XXL. There are also Freedom Post-paid options, and, through partnerships with Spotify and Iflix, Ooredoo has launched the Stream On service, which allows customers to stream video and music without using up the internet quota in their data package. The Indonesian government has a stake in Indosat Ooredoo, but the majority of shares are held by Qatari company Qtel, which has rolled out the Ooredoo brand in the other markets in which it operates. The public own the remaining shares. Indosat Ooredoo is listed on the Indonesia Stock Exchange and the New York Stock Exchange.