Moët & Chandon – 2020 #24 (-3)
Parent Company: LVMH Group
Brand Value 2020: $2,277m (US$)
Change from 2019: +4%
Headquarter City: Épernay
Year Formed: 1743
Moët & Chandon is the world’s leading champagne brand, with a global market share of close to 20 percent. The iconic Impérial champagne is also available in Rosé Impérial and Ice Impérial varieties. The latter, launched in 2018, is the first champagne designed to be served specifically over ice. Vintages and an extra-dry Nectar Impérial Rosé (NIR) round out the collection. The brand is strongly associated with the idea of celebration around the world.
Moët Impérial, the emblematic vintage of Moët & Chandon, marks its 150th anniversary in 2019. To celebrate 150 years of innovation and avant-gardism, a Moët & Chandon Mobile Combi bar will stop in several French cities during the Mini Moët Tour, which takes place from May to September 2019. Consumers will be able to taste this emblematic cuvée in its original 20cl format, the Mini Moët.
To mark this milestone, Moët & Chandon also invited 120 A-list guests to LVMH’s exclusive Château de Saran guest residence in Épernay—recently completed after a five-year renovation and surrounded by wildflowers. Guests including Natalie Portman, Kate Moss and Uma Thurman were transported to the event on the Venice Simplon-Orient Express.