MoneySupermarket.com

Company: Moneysupermarket.com Group PLC

Brand value: US$937 million

Change since 2019: -12%

Headquarter city: Ewloe, London and Manchester

Category: Price Comparison

Year formed: 1993

MoneySupermarket.com is a price comparison website enabling consumers to compare prices on a range of products, including mortgages, credit cards, loans and mortgages. A new energy auto-switching service was launched in 2020, and in its communications around the feature has highlights in a novel way the peace of mind that can be achieved by using it. Advertising shows a man running through a bear-infested forest before reaching a beautiful waterfall, where he finds a chilled-out bear floating on a pink lilo. The work is a continuation of the “Get Money Calm” campaign launched in 2019, helping people feel less “aaaaargh” and more “aaaaaahhhhh” about their finances. During the COVID-19 outbreak, Moneysupermarket launched a mortgage payment holiday calculator to help people work out the long-term impact of taking up the option of a suspension of repayments. The tool was provided free to charities, consumer organisations and lenders, with the option for lenders to customise it on their own sites. CEO Mark Lewis has announced plans to step down.