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Morgan Stanley

Morgan Stanley

Company: Morgan Stanley

Brand Value: $9,623 Million

Headquarters: New York, NY

Year on Year Change: -18%

Category: Banks

Year Formed: 1935

In 1935, the Glass-Steagall Act prevented financial companies from having both commercial and investment banking arms. As a result, Henry S. Morgan, Harold Stanley, and others left J.P. Morgan & Co. to form the investment bank Morgan Stanley. Since then, it has been offering financials services to professional investors and high net worth individuals, including investment banking, wealth management, and securities underwriting. Morgan Stanley has not made itself well known to ordinary consumers through advertising but instead focuses on its core clientele. In the industry, it has a reputation as a human-centric, hands-on firm. It has recently rebranded itself with a new, clean, and confident visual identity.

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