Company: WM Morrisons Supermarkets PLC
Brand value: US$1,687 million
Change since 2019: -20%
Headquarter city: Bradford
Year formed: 1899
Morrisons is one of the so-called “Big Four” supermarkets in the UK, with a focus on food and grocery. It is also the UK’s biggest food producer, a fact that was core to its response to the COVID-19 outbreak this year as it sought to fulfil what it saw as its duty to “feed the nation”.
Morrisons partnered with Deliveroo to deliver boxes of basic household items for same-day delivery, accepting orders over the phone as well as online so that people without an internet connection would not miss out. It also ramped up food production, extending working hours of its processing centres and hiring more staff, including drivers. Morrisons pledged to provide £10 million worth of food to food banks at the height of the outbreak, and sped up payment to smaller suppliers to help keep their cash flowing. The brand’s Christmas 2019 marketing highlighted Morrisons’ work in the community, especially its commitment to pass on unsold food to local charities.