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MTN

MTN

Parent Company: MTN Group Ltd.

Brand Value: $1,882 million

Headquarter City: Johannesburg

Year on Year Change: -18%

Industry: Telecom Providers

Year Formed: 1994

Since 1994, telecom provider MTN has been helping South Africa transform into a digitally connected and highly integrated society. Today, the brand offers voice, data, and digital services to retail and enterprise customers in both Africa and the Middle East. In its home and other markets, MTN is known by its catchy “Everywhere you go” positioning. It also uses a messaging strategy based on the BRIGHT acronym, which emphasizes growth, technology, efficiency, customer experience, and winning hearts and minds. The brand recently introduced its Mobile Money (Mo Mo) service, which enables its customers to transact and make payments with a cell phone instead of traditional banking services.