Parent Company: Ryohin Keikaku Co. Ltd
Brand value: $1,799 Mil.
Headquarter city: Tokyo
Year formed: 1979
Muji is a worldwide retail “unbrand” that operates under a corporate philosophy of “Natural, Anonymous, Simple, Global.” It sells furniture, clothing, sundries, food, beauty supplies, office products and more. The brand began with just 40 products; today, it offers nearly 7,000 items across 900 stores worldwide. Muji’s products are simple and natural, but not necessarily minimalist. The goal is a balance of exquisite quality and price – a concept Muji calls “rich low price.” The stores vary in size, but regardless of format aim to be highly useful shopping experiences that also feel like oases of natural calm. Muji can be a toaster, a coat, a futon, a snack, or an eraser – whatever the form, odds are the item will be of evident high quality (a “good product,” in Muji-speak), with minimal branding. To further the perception of Muji as a lifestyle, in 2019 the brand opened its first hotel above its new Tokyo flagship store. This is one of a variety of non-traditional Muji formats, including “Muji to Go” (found at travel locations), “Found at Muji,” Muji com (convenience), Muji Café, Muji Campsites, and Muji House. Going forward, the company aims to further improve its transparency and online retail experience in the coming years. Muji’s parent company, Ryohin Keikaku Co. Limited, is listed on the Tokyo Stock Exchange.