Parent Company: Nando’s Group Holdings Limited

Brand Value: $2,160 Mil.

Headquarter City: Johannesburg

Industry: Fast Food

Year Formed: 1987

One evening in 1987 two friends dined at a Portuguese takeaway restaurant called Chickenland. The two were so impressed they purchased the restaurant for R80,000, renamed it after one of the buyers’ oldest son, Nando, and since then grew the chain to about 1,000 outlets in 30 countries. Its distinctive cuisine emphasizing its peri-peri chili flavor was matched with live music, South African art and always very fresh chicken. Everything about Nando’s screams unique from its food to its logo inspired by the legendary Barcelos cockerel rooster. Its restaurants are all decorated to emphasize its Afro-Portuguese heritage, with a quirky touch adding to the family-style ambiance that has successfully attracted millions around the world. Its early slogan, “have fun and then make money, but always in the right way” offered insight into management’s philosophy in providing people with opportunities to work in order to have a positive impact on everyone’s lives. In 2010, Advertising Age magazine named Nando’s in their top 30 hottest marketing brands. Nando’s strong brand contribution score (five out of five, tied for best score in this category) is best amongst all brands and a key driver in Nando’s ranking as the 6th top brand in South Africa.