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Nationale-Nederlanden

Nationale-Nederlanden

Parent Company: NN Group N.V.

Brand Value: $1,027 Mil.

Headquarter City: The Hague

Category: Insurance

Year formed: 1845

With over 5 million private and business customers, Nationale-Nederlanden is one of the largest financial service providers in the Netherlands. It offers a wide range of financial services such as insurance, mortgages, pensions, savings, and investments. The brand’s parent company, NN Group, split from ING Group in 2013, and operates in 18 countries. Since the split, Nationale-Nederlanden’s communications have emphasized the individual focus of its services; one recent campaign slogan emphasizes that, “There is only one Dutch person like you.” The brand’s sponsorships focus on the individual sport of running, with support ranging from the establishment of a professional team in partnership with Nike down to helping amateur racers. In collaboration with Douwe Egberts, there is also a Nationale-Nederlanden Café in Rotterdam that offers workshops on themes ranging from retirement planning to barista skills. Shares of Nationale-Nederlanden’s parent company NN Group N.V. are listed in Amsterdam and New York.

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