Company: Nationwide Building Society
Brand value: US$998 million
Change since 2019: -18%
Headquarter city: Swindon
Category: Banks (including building societies)
Year formed: 1846
The Nationwide is the UK’s second-largest mortgage provider and offers savings accounts, current accounts, credit cards, ISAs and personal loans. The structure of the business means it operates for the benefit of its members (customers); Nationwide ranked second in Kantar’s CX+ Report 2019, making it is one of the most customer-centric financial services brands in the country.
The business recently invested in business banking technology provider BankiFi, and Switchd, a company that automatically switches customers to the energy supplier offering the best deal for them, as part of its £50 million Venturing Fund. The Nationwide has also been encouraging homeowners to make environmentally beneficial improvements to their property by offering reduced interest rates on lending for “green” projects. In the latest TV ads created as part of Nationwide’s “Voices” campaign, the brand has sought to shine some hope into people’s lives and urge them to look to a future beyond the COVID pandemic. They show real-life stories of Nationwide helping customers being =in the early days of the lockdown by reducing fees and offering payment holidays.