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NatWest

NatWest

Company:  Royal Bank of Scotland Group PLC

Brand value: US$1,594 million

Headquarter city: London

Industry: Banks

Year formed: 1968

 

NatWest is a retail and commercial bank formed in 1968 by the merger of National Province Bank, Westminster Bank and District Bank. The three founding companies are symbolised by the three chevrons in the NatWest logo. The brand’s tagline is “We Are What We Do”. NatWest led the rollout of cash machines during the 1960s and 70s, and was one of the first UK banks to launch ApplePay and TouchID security. It has over 960 branches but has been closing some as customers go online; NatWest’s mobile banking app launched in 2011 and was the first ever mobile app to be accredited by the Royal National Institute of Blind People (RNIB). In 2016, NatWest rebranded with a TV campaign about honesty, bravery and admitting when mistakes have been made, acknowledging perceptions around banks in general, and specifically regarding NatWest’s parent company, RBS, which was taken into part-ownership by the UK government to save it after the 2007 economic crisis. The RBS takeover of NatWest in 2000 was the biggest in British banking history. Using colourful graphics in its communications, the bank is now seeking to stand out in the category and attract more young customers. NatWest sponsors the Rugby Football Union, the Southbank Centre for creative arts in London, and is headline sponsor of the British LGBT Awards. RBS is listed on the London Stock Exchange.