Parent Company: Nedbank Group Limited
Brand Value: $1,478 Mil.
Headquarter City: Johannesburg
Year on Year Change: -21 percent
Year Formed: 1888
Nedbank is one of South Africa’s Big Four banks, offering retail and business banking, wealth and asset management, and insurance services. Operating primarily in South Africa, the brand has 702 retail outlets, 4,242 ATMs, and R 1 trillion in assets. The bank traces its roots to the establishment of the Cape of Good Hope Bank in 1831. Following a range of branding and structural changes common to the South African market, the Nedbank Group emerged in 2003. Nedbank is recognized as a leader for its governance and transparency, and has been recognized as the only African-based bank in the Dow Jones World Sustainability Index. Currently the brand has been making headlines for its green initiatives, including becoming the first bank in South Africa to offer a renewable energy bond. However, like all South African banks, Nedbank’s brand value was adversely impacted by macroeconomic factors, even while its earnings in its local currency increased 14.5 percent in 2018.