Company: Netflix Inc.
Brand Value: $27,634 Million
Headquarters: Los Gatos, CA Category: Technology
Year on Year Change: -9%
Year formed: 1997
Netflix offers streaming media and video on demand services to more than 139 million customers worldwide. In a competitive landscape, Netflix differentiates itself with its premium selection of movies and TV shows, ad-free viewing, and original content, including Stranger Things and The Crown. The service is available in 190 countries via smartphone, tablet, and a wide range of over-the-top (OTT) devices. One of the key drivers of its success has been its practice of releasing an entire season of a series at once to allow for binge watching. Netflix also differs from traditional TV in its ability to gather extensive data about subscribers’ behavior, which it then uses to curate a desired mix of content.