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Next

Next

Company: Next PLC

Brand value: US$2,458 million

Headquarter city: Leicester

Industry: Apparel

Year formed: 1982

 

 

Next is a chain of stores offering fashionable and widely affordable clothing and homeware. Since launching its womenswear collection, Next has gradually expanded into men’s, children’s, shoes, accessories, and home. It became famous in the mid-1980s for its Next Directory, a glossy and extensive catalogue that enabled shoppers to order by phone or mail and have goods home-delivered. A series of seasonal directories is still produced, though shopping is usually in-store or online; online shopping was introduced in 1999. There are more than 500 branches in the UK and Ireland, and a further 200 in 40 other countries around the world, with the Middle East identified for future expansion. In the UK, Next’s Boxing Day sales, which start at 5am, are famously well attended by bargain-hunters, though Boxing Day sales in 2016 were 7 percent lower than a year earlier. In March this year, Next reported its first fall in annual profits for eight years, blaming a failure to stock wardrobe essentials while pursuing a more fashionable image. Next has announced plans to invest £10m in digital marketing as well as improving its online systems following their poor festive sales season. Next is listed on the London Stock Exchange.