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Nike

Nike

Company: NIKE Inc.

Brand Value: $34,295 Million

Headquarters: Beaverton, OR

Category: Apparel

Year formed: 1964

Nike is a global icon in the sports equipment and apparel industry. Founded in 1971 by track athlete Bill Knight and his coach Bill Bowerman, it became a household name in 1988 thanks to its transformative slogan, “Just Do It.” Since then, the brand has aimed to empower customers though the emotional message that everyone can accomplish their dreams, if they’re willing to put in the hard work. Nike has 931 stores worldwide and is extremely active in the digital space, maintaining several popular fitness and running apps. The brand has also seen steady growth over the past decade but operates in a competitive environment, with continual pressure on sales and margins. To expand its presence, it has recently launched collaborative efforts with ecommerce giants Amazon and Alibaba.

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