Parent Company: Nippon Telegraph and Telephone Corp
Brand value: $20,070
Headquarter city: Tokyo
Industry: Telecom Providers
Year formed: 1985
The modern form of NTT was born following the privatization of state-owned Nippon Telegraph and Telephone Corp in 1985. Today, NTT and its subsidiaries (East Nippon Telegraph and Telephone Corp, West Nippon Telegraph and Telephone Corp, NTT Communications, NTT Data, NTT Docomo) have 303,350 employees and total assets of about ¥22.3 trillion. NTT Docomo, the brand’s mobile wing, is the biggest mobile phone operator in Japan with over 77 million customers and some 44.9 percent of the market; its name comes from the phrase “do communications over the mobile network,” which also sounds like the Japanese word for “everywhere.” NTT Docomo’s management policy is, “Ever-improving value.” And indeed, the brand has recently slashed its plan costs ahead of government regulations requiring the unbundling of phone purchase and communications fees – though it also has aimed to avoid a price war ahead of the entry of Rakuten into the mobile market. As “Your Value Partner,” NTT works to solve social issues through digital transformation in areas such as 5G infrastructure, Big Data, Artificial Intelligence (AI), and the Internet of Things (IoT). NTT Docomo is listed on the Tokyo Stock Exchange, while parent company Nippon Telegraph and Telephone Corp. is partially owned by the Japanese government and is listed on the Tokyo, Osaka, London, and New York stock exchanges.