Parent Company: Old Mutual Limited
Brand Value: $846 million
Headquarter City: Johannesburg
Year on Year Change: -28%
Year Formed: 1845
Old Mutual offers a broad range of financial services to small and medium-sized businesses, corporations, and institutional investors. Its primary operations are in South Africa and the rest of Africa, while it maintains a small, niche business in China. Old Mutual began life in 1845 in Cape Town as South Africa’s first mutual insurance company. It has long been known in its home market through its advertising slogan “Enriching lives and making things happen.” In its internal and external messaging, the brand emphasizes its commitment to helping customers reach goals across the course of their lifetimes.