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Company: Orange SA

Brand Value: US$ 20,117 million

Change since 2018: 12%

Headquarter City: Paris

Category: Telecom Providers

Year Formed: 1988

Orange is a premium mobile phone network and broadband provider, which promotes itself as providing a highly relevant product offering and unmatched customer experience. In the past year, it has gained 500,000 new fiber broadband customers, taking it to a total of two million households. This has been one of the main drivers of growth, along with the launch of Orange Bank last November, which has been very well received by consumers. The bank, part of Orange’s diversification strategy, is 100 percent mobile-based, and provides real-time balances, mobile payment, and access to a virtual adviser 24 hours a day, seven days a week. Diversification initiatives target five areas: finance, content, devices, smart life, and energy. Orange’s brand mantra is “Human Inside”, which emphasizes the need for digital innovations to serve people and society. The brand has this year launched a new corporate campaign, "Orange brings you closer, the rest is in your hands". This is running in all 29 countries where the brand is present.