PAKUWON

Company: Pakuwon Jati Tbk PT

Brand Value: US$467 million

Year on Year Change: -12%

Headquarters: Surabaya

Category: Real Estate

Year Formed: 1982

Pakuwon Jati is the property developer that pioneered the superblock concept in Indonesia, integrating retail shopping malls, offices, condominiums and hotels in large-scale developments that tend to be in Surabaya, where the company was founded, and in Jakarta. Its tagline in communications is: “Together we grow”. As well as presenting at property fairs and advertising specific developments, the brand in 2018 sponsored a sporting event, the Pakuwon Millennial Run. Its residential property consumers are upper middle class and high-income earners seeking a luxury lifestyle in prime locations. Developments often link high-end shopping with luxury living, hotels and office space. Recent developments include the announcement of plans by Pakuwon to build a mixed-use project in Bekasi, West Java. Construction is due to begin in 2019 on the IDR 1.8 trillion development, which will include four apartment towers, shopping centers, and a four-star hotel.