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Pepsi

Pepsi

Company: PepsiCo, Inc

Brand Value: $12,746 Million

Headquarters: Purchase, NY

Category: Soft drinks

Year formed: 1898

Pepsi is a global soft drink brand, known for its longstanding rivalry with Coca-Cola. Founded in 1898, the brand’s sales greatly increased during the Great Depression, due to its practice of undercutting Coke by selling more product for the same price. During its long history, its advertisements have made enduring contributions to pop culture. The many musical stars associated with the brand include Joanie Sommers, Michael Jackson, Britney Spears, and Beyoncé—though the brand recently faced harsh criticism over a controversial video featuring model Kendall Jenner. Pepsi today faces a more health-conscious audience, which often takes a negative view of carbonated drinks. The brand’s parent company PepsiCo has responded with both transparency and healthier choices, such as low calorie and low caffeine versions of its products. PepsiCo currently has 21 percent share of the carbonated soft drink market internationally, and 29 percent in the United States.

 

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