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Pepsi

Pepsi

Company: PepsiCo, Inc.

Brand Value: $12,186 Million

Headquarters: Purchase, NY

Year on Year Change: 2%

Category: Beverages

Year Formed: 1898

Pepsi is a global soft drink brand, known among many other things for its longstanding rivalry with Coca-Cola. Founded in 1898, the brand’s sales greatly increased during the Great Depression, due to its practice of undercutting Coke by selling more product for the same price. During its long history, its advertisements have made enduring contributions to pop culture. The many musical stars associated with the brand include Joanie Sommers, Michael Jackson, Britney Spears, and Beyoncé. Pepsi today faces a more health-conscious audience, which often takes a negative view of carbonated drinks. The brand’s parent company PepsiCo has responded with both transparency and healthier choices, including its purchase of Sodastream, which should help it keep pace with changing consumer tastes.

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