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Perrier

Perrier – in 2029 #43 (-1)

Company: Nestlé Group

Brand Value 2020: $1,003m (US$)

Change from 2019: +5%

Headquarter City: Issy-les-Moulineaux

Category: Soft Drinks

Year Formed: 1863

Perrier is a premium brand of sparkling mineral water available in at least 140 countries around the world. Almost one billion of the brand’s distinctive bowling pin shaped bottles are sold every year. In 2018, after three years of research, the brand launched a new variant called Perrier & Juice—chasing the lucrative market for lightly, naturally flavored seltzers. Starting with three flavors—strawberry-kiwi, peach-cherry, and pineapple-mango—the drinks are positioned as a healthy alternative to regular soft drinks, as they contain 79 percent Perrier water, 17 percent fruit juice concentrate, 3.5 percent sugar syrup, and 0.5 percent natural flavors. In 2019, two new innovations were added to Perrier & Juice: lemon, and guava. Perrier has promoted Perrier & Juice with an artful, Gen Z-influenced campaign, directed by Manu Cossu and created by the Rosapark agency. The ad starts with the Mona Lisa painting in a gallery where an open bottle of Perrier has been left, that magically helps the model to escape the painting and explore the city. “Mona” (who is instantly transformed into a hip teen) proceeds on a wild night of jazz parties, impromptu dancing on the subway, and creating art at warehouse gatherings.

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