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Peruvian Brand Value

Peruvian brands make their debut in the BrandZTM Top 50 Most Valuable Latin American Brand Ranking 2013, adding up to US$ 6.4 billion. The financial institution BCP is the most valuable brand in Peru, with US$ 1.6 billion, followed by Cristal, a beer brand, which accounts for US$ 1.4 billion.

Roberto De Napoli

BrandAnalytics Associate

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