PICK N PAY

Parent Company: Pick n Pay Stores Limited

Brand Value: $672 million

Headquarter City: Cape Town

Year on Year Change: -4%

Industry: Retail

Year Formed: 1967

Pick n Pay is the second-largest supermarket chain in Africa with the large majority of its stores in South Africa. The brand is positioned towards urbanized middle to upper-income consumers and attributes its success to three principles: consumer sovereignty, doing good is good business, and maximizing business efficiency. Like many of its competitors, the brand also offers a loyalty app that loads a range of rewards directly on a customer’s card. In recent years, Pick n Pay has focused on delivering greater value at lower prices than its competitors.