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Company: Pirelli & C. S.p.A.

Brand value: US$1,791 million

Change since 2018: 101%

Headquarter city: Milan

Category: Tires

Year formed: 1872

Pirelli is one of the biggest names in automotive tires in the world, sold in more than 160 countries through a network of around 12,500 distributors and retailers. It is a premium brand known for its long history, production excellence and innovation. Pirelli has been the exclusive tire supplier to the Formula 1 championship since 2011, and supplies the FIM World Superbike Championship. The Pirelli Calendar has been published since 1964, and “The Cal” that began as a corporate gift for Pirelli partners quickly evolved into something the brand positions as an artistic cultural statement featuring work by some of the world’s most famous photographers. The 2019 calendar, called “Dreaming” and focusing on dreams of the future, was shot by Scottish photographer Albert Watson. Pirelli sponsors Inter Milan football team, is the title sponsor of the Spanish and Hungarian Grand Prix, and supports sailing, young rally drivers and winter sports. In October 2017, Pirelli returned to the Milan stock exchange ahead of schedule and is now in the FTSE Italia Brands index, which includes the best Italian brands in terms of creativity, excellence, entrepreneurial intuition and innovation.