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Pizza Hut

Pizza Hut

Company: Yum! Brands, Inc., Yum China Holdings, Inc.

Brand Value: $7,364 Million

Headquarters: Plano, TX

Category: Fast food

Year formed: 1958

With more than 16,000 locations, Pizza Hut is the largest pizza chain in the world. Founded in Wichita, Kansas, it today serves pizza on every continent except Antarctica, including a highly successful, upscale presence in China. Pizza Hut has traditionally focused more on its restaurants than delivery service, trying to provide a superior product and a wider selection of menu items than its competitors. In its home market, Pizza Hut has recently faced a challenging environment as digitally-enabled and delivery-focused rivals have taken share in a market increasingly driven by convenience. In response, parent company Yum! Brands has invested in a rebranding effort and upgraded the brand’s restaurants to meet customer demands for faster delivery. It has also introduced a generous new rewards program.

 

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