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Porsche

Porsche

Company: Volkswagen AG

Brand value: US$6,177 million

Change since 2019: 5%

Headquarter city: Stuttgart

Category: Cars

Year formed: 1931

Porsche is a luxury sports car brand synonymous with design, performance and a combination of innovation and tradition. In 2019, Porsche launched the Taycan, its first all-electric sports car, a move the brand said marked the beginning of a new era for Porsche as it expands into e-mobility, embodying innovation, sportiness and more than 70 years’ experience of manufacturing sports cars. The four-door Taycan saloon offers connectivity and typical Porsche performance alongside, what Porsche says, are new standards for sustainability and digitization. Porsche is also pushing the boundaries of what has traditionally been the car industry with a partnership with Boeing design to explore the premium urban air travel market and the extension of urban traffic into airspace. Norwegian alpine ski racer Aksel Lund Svindal has been introduced as a Porsche brand ambassador for the Taycan. And perhaps with an eye on the next generation of drivers (or their parents), Porsche has teamed up with Playmobil on an animated family film featuring the Taycan as the secret agent’s car.