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Porsche AG

Porsche AG

Company: Volkswagen AG

Brand value: US$5,658 million

Headquarter city: Stuttgart

Category: Cars

Year formed: 1931

 

Porsche has grown to become one of the most prestigious motoring marques in the world, built around tradition, innovation, design and performance. It is best known for its competitive luxury sports cars, the 911 and the Boxter, as well as the Panamera and the Cayenne SUV. Porsche positions its brand as being focused on “Intelligent Performance”; it sells around 230,000 vehicles a year to high-end buyers around the world, and claims to have the highest profit per unit of any car manufacturer. Porsche is also the world’s largest racing car manufacturer, constructing around 300 dedicated race cars for various motor sport events every year. The brand has a record of 19 outright wins at the 24 Hours of Le Mans. Porsche has been a 100 percent subsidiary of Volkswagen AG since 2009, and since the “Dieselgate” scandal at the parent company, there has been restructuring at Porsche to improve fuel efficiency and reduce emissions while preserving the driving experience. It is working on hybrid and electric models. Porsche Design was launched by Ferdinand Porsche, one of the four sons of the brand’s founder; originally this part of the business produced gifts for long-standing employees, but now develops Porsche products ranging from watches to home appliances.