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PRADA

 

PRADA

Company: Prada SpA

Brand value: US$4,082 million

Headquarter city: Milan

Industry: Luxury

Year formed: 1913

 

Prada was founded by brothers Mario and Martino Prada as a store selling high-end luggage, accessories, and other luxury goods from Milan’s prestigious Galleria Vittorio Emanuele II. Its goods became popular among the Italian aristocracy and European elite, and in 1919 Prada was made “Official Supplier of the Italian Royal Household”. Mario’s daughter Luisa ran the business for almost 20 years after the founders stepped aside, and Luisa’s daughter Miuccia took over in 1978. Prada is now a truly global brand, specializing in leather handbags, travel accessories, shoes, ready-to-wear fashion, perfumes, and other fashion accessories. Handbags and shoes are Prada’s mainstays, with the brand recognized for using fine materials and for its quality craftsmanship. In the late 2000s, Prada began producing mobile phones in collaboration with LG Electronics. The brand sees itself as an ambassador of culture, and the Prada Foundation was founded in 1993 to promote “the most radical of intellectual challenges in art and contemporary culture”. It organizes exhibitions and events that have received international acclaim and in 2015 opened Fondazione Prada, a large arts space in Milan. Prada’s 2017 holiday season advertising campaign delivered a series of short online films directed by acclaimed American filmmaker Autumn de Wilde, starring the iconic Prada Galleria bag and featuring the accessories collection. “The Postman’s Gifts”, running as online advertising and on the Prada website, was the second collaboration between Prada and de Wilde, the first being in 2015. The brand also uses TV, magazines, and outdoor advertising sites. Prada is listed on the Hong Kong Stock Exchange.