Parent Company: Loblaw Companies Limited
Brand Value: $505 million
Headquarter City: Toronto
YoY Change: 12%
Year Formed: 1984
One of the world’s more unusual brands, President’s Choice is a premium, private-label portfolio of products belonging to Loblaw Companies Limited. As such, it primarily appears in Loblaw stores, including Shoppers Drug Mart and Atlantic Superstores. In some ways, it was an accidental brand, created in 1984 for a higher-end coffee offering, but its combination of high quality and great value proved a hit with Canadian consumers. Today, PC, as it’s also known, encompasses a vast range of food, baby, and household products—everything from diapers and organics to ready-made dinners and wine glasses. President’s Choice also operates the President’s Choice Children’s Charity, which is the nation’s largest charitable funder of school breakfast programs.