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Profile - BOQ

Parent Company: Bank of Queensland Limited

Brand Value: $469 Mil.

Headquarter City: Newstead, Queensland

Industry: Banks

Year Formed: 1874

The Bank of Queensland (BOQ), formed in 1874, is primarily a regional retail bank with over 190 branches, 3,447 money brokers, and nearly 3,000 ATMs across Australia. Competing against the “big four”, BOQ offers competitive rates to consumers and small businesses through its Virgin Money Australia and BOQ Finance divisions, along with insurance products offered through its subsidiary, St. Andrews Insurance. With a franchise model, most of the BOQ branches are run by local “owner-managers”, which translates into strong personal relationships, supported by its BOQ Finance and BOQ Specialist divisions, and reinforced by the Company’s tagline “IT’S POSSIBLE to LOVE A BANK”. In 2017, the company delivered its historically best performance in income (AU$1.1 billion), earnings (AU$378 million up 5%) and profits (AU$352 million up 4%), and market cap (AU$4.9 billion up 23%), a testament to its strategy in building intimate long-term relationships in niche segments.