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Profile - NRMA

Parent Company: Insurance Australia Group Limited

Brand Value: $1,222 Mil.

Headquarter City: New South Wales

Industry: Insurance

Year Formed: 1920

The National Roads and Motorists’ Association was launched in an effort to fund and improve roads, and within a few years shortly thereafter, NRMA was already providing roadside assistance to its members. As membership grew, the organization offered motor insurance which was provided as a sub-agency of Lloyd’s of London. Since then, NRMA has grown into Australia’s largest member organization with over 2.6 million members. In 2000, the insurance business was demutualized and the insurance portion of the NRMA brand became a part of IAG and began selling IAG products under the NRMA brand. Now a leading insurer in NSW, NRMA has recently returned to its roots in trust, moving away from their Mr. Confidence campaign.