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Progressive

Progressive

Company: Progressive Corp

Brand Value: $4,758 Million

Headquarters: Mayfield, OH

Category: Insurance

Year formed: 1937

Progressive is a large insurance brand, particularly associated with auto, recreational, and other vehicle insurance. Beginning in 1937, when it opened the first drive-in claims office, Progressive has long tried to live up to its name by staying ahead of its competitors through innovation. It was the first insurance company to have a website, enable ecommerce, and allow customers to use mobile apps for rating and managing policies. More recently, it became the first insurer to reach consumers through Google Home. Today, Progressive has more than 13 million policies in all 50 states. It sells both digitally and through more than 35,000 independent agencies, with roughly half of its personal policies sold online. The brand is notable for having a character spokesperson, Flo, who has more than 4.8 million Facebook followers. In 2016, Progressive’s premium revenue increased 12.8 percent to $23.4 billion, and in the first two quarters of 2017, total revenue was up 14 percent.

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