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Prudential

Prudential

Company: Prudential plc

Brand value: US$2,902 million

Change since 2019: -18%

Headquarter city: London

Category: Insurance

Year formed: 1848

 

Prudential is a global financial services company providing insurance and pension services, and while it is UK-based, with 6 million life insurance and pension customers in the UK, it is seeing some of its strongest growth in Asia. In the past year, Prudential has set up a joint venture asset management firm with Chinese conglomerate CITIC Group. “The Pru” sets out to help remove uncertainty from life’s big events, giving consumers confidence and freedom to face the future, and communications feature the tagline “Always listening. Always understanding”.

A new way of selling Prudential was launched in late 2019, called “The Advice Partnership from Prudential”. Self-employed advisors linked to Prudential are able to build their own businesses under the scheme by advising on investment vehicles, annuities and other products. The next chair of Prudential, to take over from Paul Manduca in 2021, will be Shriti Vadera, a former Labour business minister.

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