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Company: Prudential plc

Brand value: US$3,524 million

Change since 2018: -17%

Headquarter city: London

Category: Insurance

Year formed: 1848


Prudential is a global financial services company providing insurance and pension services, with a mission to help remove uncertainty from life’s big events, giving consumers confidence and freedom to face the future. “The Pru” has more than 6 million life insurance and pension customers in the UK. A refreshed range of investment funds was launched in early 2019, designed to help financial advisers better match investments to customers’ risk profile and offer diversified funds for long-term investment. Prudential reported a 6 percent rise in 2018 operating profit, driven mainly by its Asian operations. There are plans under way to separate the UK business, M&G Prudential, from international operations. In May, Clare Thompson was appointed as non-executive director and chair of the audit committee as M&G Prudential prepares to demerge from Prudential plc. She has been a non-executive director at Bupa and Direct Line Group. Prudential’s tagline is “Always listening. Always understanding”.