li:before{content:"o "}ul.lst-kix_list_1-0{list-style-type:none}.lst-kix_list_2- BrandZ is the world's largest brand equity database. Created in 1998 and continually updated. BrandZ is an invaluable resource, containing data on brands gathered from interviews with over 150,000 people every year in up to 400 studies around the world"> brandZ | Report -
We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.



Company: Puma SE

Brand value: US$2,232 million

Change since 2019: 19%

Headquarter city: Herzogenaurach

Category: Apparel

Year formed: 1948

PUMA is one of the world’s leading sports brands, specializing in footwear, apparel and accessories for performance athletes, amateurs and for casual living. Sports supported by the range include football, training, running, golf and motorsports, and PUMA products are sold in more than 120 countries. PUMA’s mission remains to be “forever faster”, focusing on five key priorities: brand strength, product, women, distribution and organization.  The brand has also pledged to highlight sustainability as a key PUMA value, integrated into all business operations. PUMA-sponsored athletes have included Michael Schumacher and Boris Becker; current PUMA ambassador athletes include the footballer Antoine Griezmann and golfer Rickie Fowler. The brand also sponsors several football clubs and national teams, as well as athletics teams and individuals. PUMA employs around 14,700 people worldwide.