Company: Puma SE
Brand value: US$2,232 million
Change since 2019: 19%
Headquarter city: Herzogenaurach
Year formed: 1948
PUMA is one of the world’s leading sports brands, specializing in footwear, apparel and accessories for performance athletes, amateurs and for casual living. Sports supported by the range include football, training, running, golf and motorsports, and PUMA products are sold in more than 120 countries. PUMA’s mission remains to be “forever faster”, focusing on five key priorities: brand strength, product, women, distribution and organization. The brand has also pledged to highlight sustainability as a key PUMA value, integrated into all business operations. PUMA-sponsored athletes have included Michael Schumacher and Boris Becker; current PUMA ambassador athletes include the footballer Antoine Griezmann and golfer Rickie Fowler. The brand also sponsors several football clubs and national teams, as well as athletics teams and individuals. PUMA employs around 14,700 people worldwide.