Parent Company: Coöperatieve Rabobank U.A.
Brand value: US$2,596 Mil.
Headquarter city: Utrecht
Year formed: 1972
Rabobank is an international financial cooperative with deep roots in the Netherlands. The bank’s history goes back to the late 19th century, when small agricultural cooperative banks were founded by Dutch farmers and horticulturists around the country. Rabobank, as we know it today, was created in 2016 through the merger of 106 local cooperative Rabobanks and the central Rabobank Nederland. Nowadays, Rabobank is the Netherlands’ second-largest bank, serving more than 6.7 million retail and 800,000 business customers with a comprehensive range of financial products and services. True to its roots, Rabobank is also active internationally as a financial services provider in the Food & Agricultural and Sustainability sectors. Rabobank operates in 40 countries worldwide and services approximately 10 million customers. After a series of reputational challenges in the first half of the 2010s, Rabobank has focused its brand on themes of security, earning a spot on lists of ‘’The World’s Safest Banks’’ and winning awards for their “Environmental Finance Green Bonds.” Its advertisements and CSR initiatives focus on reducing hunger and food waste, and promoting a more circular economy with the theme of “growing a better world together.” Rabobank’s partnerships in sports include the Dutch Olympic Committee, TeamNL, the Dutch National Hockey Union, the Dutch Volleyball Union (NEVOBO), the Dutch Skating Union, and it is a partner in culture for the Lowlands festival.
Responsibility index: 123