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RBC

RBC

Parent Company: Royal Bank of Canada

Brand Value: $21,711 million

Headquarter City: Toronto

YoY Change: -6%

Industry: Banks

Year Formed: 1864

Founded as the Halifax Merchants Bank, RBC took on the name Royal Bank of Canada as it slowly expanded across the country. Today, it is one of the world’s largest banks and offers personal and commercial banking, wealth management, insurance, investor services, and capital markets products and services. It credits its success to client centricity, employee empowerment, and a focus on innovation and customer experience. The brand also stresses inclusivity, as a much larger percentage of its executives are women when compared to most global banks. RBC actively supports numerous community and social initiatives, such as its RBC Emerging Artists program and its RBC Future Launch program, which is designed to empower Canadian youth. The bank also has one of the longest-standing partnerships with the Canada Olympic Team, sponsoring the organization since 1947.

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