We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Real Canadian Superstore

Real Canadian Superstore / Atlantic Superstore

Parent Company: Loblaw Companies Limited

Brand Value: $1,085 million

Headquarter City: Ontario

Industry: Retail

Year Formed: 1977

Real Canadian Superstore (Atlantic Superstore in the Atlantic provinces) is a discount retailer that comes in a variety of sizes ranging from regular supermarkets to giant hypermarkets. While sometimes compared to the American Walmart, Real Canadian Superstores typically devote more of their floor space to groceries, though the stores also offer electronics, housewares, clothing, and sometimes photo finishing and pharmacy services. Not surprisingly, many of them offer a range of modern conveniences such as delivery, self-checkout, and click-and-collect services. There are currently 117 branded Real Canadian Superstores and 51 Atlantic Superstores.