Real Estate Agents
O2O trend embraces real estate shopping
Urbanization drives need for affordable rental units
The mostly offline world of real estate has now become part of the O2O phenomenon with the expansion of online platforms that list properties and often manage them.
China’s rapid urbanization, its sizzling real estate market, and government efforts to expand the availability of affordable housing drove the rapid growth of brands such as Ke, Lianjia, and Ziroom, which are ranked in the real estate agents category, added to the China BrandZ™ Top 100 report this year.
Among the fastest growing technology brands in Asia, Ke entered the China Top 100 at No. 48. The Ke site lists newly built and existing property for sale, enhancing the viewing with photos and VR features. Available in around 100 cities in China, the Ke site has listing from around 21,000 realtors
Ke is a subsidiary of Lianjia Real Estate Agency Company, Ltd., and has received significant support from investors, including Tencent Holdings Ltd. Lianjia is an enormous real estate brokerage with offices throughout China.
Another division of Lianjia, Ziroom, operates an O2O apartment rental service in China’s major cities. The brand leases apartments from owners, upgrades them, and then sub-leases them to renters.
Real estate transactions slowed during the lockdown period of the COVID-19 pandemic, when regulations curbed travel to halt the spread of the virus. When interest in real estate resumed as the country reopened, consumers expressed new preferences, including a desire larger living space to ensure safe distancing and for leisure activities and exercise.