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Remy Martin

Remy Martin

Company: Rémy Cointreau SA

Brand value: US$1,584 million

Headquarter city: 1724

Category: Alcohol

Year formed: 1724

A young wine grower in Charente, Cognac, created a champagne cognac and began selling it under his own name. That was 1724, and since then, Rémy Martin has become recognized globally as a leader in luxury spirits. The product is a unique blend created from a combination of Grande and Petite Champagne grapes. Remy Martin was the first major cognac house to have a female cellar master, Pierrette Trichet, who in 2014 handed over the reigns to Baptiste Loiseau. The cognac category has been growing around the world, particularly at the more premium end of the market, and Remy Martin has benefited from this; growth has been especially strong in the United States, England, South Africa, China and Russia. Sales for the House of Remy Martin, which includes both the Remy Martin and Louis XIII cognac brands, were up 10 percent in 2016-17. In early 2017, a new logo, website and signature was launched, with the tagline “Land, people and time” underlining the brand’s long-term mission to craft exceptional spirits. In summer, Remy Martin launched the “Rooted in Exception” campaign, using a fun but educational video to explain its long heritage in champagne cognac. More recently, the House of Remy Martin has launched its fourth season of the Producers’ Series, a contest for music producers to get their creations heard and recognized. Other developments in the past year include a connected bottle fitted with an NFC chip that provides product authentication as well as serving suggestions, a new XO Cannes limited edition, and the brand’s first ever pop-up store, in Paris Charles de Gaulle airport. The majority of the Rémy Cointreau Group is owned by a family holding company, Andromede, with the remaining 44 percent of shares listed on the Euronext Paris.