Renault – in 2020 #19 (-4)
Company: Groupe Renault
Brand Value 2020: $4,043m (US$)
Change since 2019: -12%
Headquarter City: Boulogne-Billancourt
Year Formed: 1898
Renault sold 10.6 million vehicles in 134 countries around the world in 2017. It is the flagship brand of the world’s largest automotive group (excluding heavy trucks), the Renault-Nissan-Mitsubishi Alliance. It is driven by its motto “Passion for Life,” which is behind its development of a range of vehicles designed to suit every stage of consumers’ lives. In recent years, Renault has invested in its #MissionSUV, an unprecedented experiential campaign using online influencers to promote its new SUVs. The campaign represents a break from tradition for the automotive sector and was launched with a TV spot showing online influencers’ real reactions to the new vehicles. Renault positions itself as a pioneer in electric mobility (along with Nissan), and has recently unveiled Moov’in.Paris, an electric car-sharing service run in conjunction with short-term car rental specialist ADA. Renault’s plans in the electric automobile sector are outlined in its Drive the Future strategy. An affordable urban SUV electric vehicle was revealed at the 2019 Shanghai motor show, with the first market being China. Groupe Renault sales reached 3.9 million vehicles in 2018. The brand suffered major upheavals following allegations against former CEO Carlos Ghosn, who resigned in January 2019. He was replaced as the CEO by Thierry Bolloré, and Jean-Dominique Senard became Chairman of the Board of Directors in the same month.