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Renault

Renault

Company: Renault SA

Brand value: US$4,478 million

Headquarter city:

Category: Cars

Year formed: 1899

Renault is a vehicle manufacturer that has grown to account for a quarter of the French car market. Renault vehicles also sell internationally, and the Renault-Nissan-Mitsubishi alliance is the fourth-largest automotive group in the world. The brand’s mission is to provide cars that suit every stage of consumers’ lives, and Renault head of design Laurens van den Acker has implemented a "Life Cycle" strategy under which all models have been reinvented, positioning cars as an enabler of everyday life. The ad campaign “As unexpected as life” underlines the fact that there is a Renault model for each adventure that life offers; it depicts a driver on an imaginary road, his life changing unexpectedly as he passes key milestones. Teaser ads in digital channels precede the launch of new models, encouraging consumers to take another look at Renault, and expect the unexpected. Together, Renault and Nissan have invested heavily in the development of electric cars; at the Paris and Frankfurt motor shows, Renault has showcased its Trezor electric coupe and the Renault Zoe, which has a range of 400 kilometers. Renault has had a close association with motor sports since brothers Marcel and Louis Renault won the Paris-Trouville race in 1899; it has long-standing involvement in Formula 1, and has won the World Constructors’ Championship title 11 times. In the past year, Renault has launched a product that isn’t a vehicle at all – a baby cradle made in association with children’s brand Chicco that simulates a car journey to help babies sleep. Renault SA is listed on the Euronext Paris.