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Resona Bank

Resona Bank

Parent Company: Resona Holdings Inc

Brand value: $1,040 million

Headquarter city: Osaka

Industry: Banks

Year formed: 2001

Resona Bank’s history is closely tied to the city of Osaka; today’s company traces its heritage to a city bank called Osaka Nomura Bank that was founded in 1918. That bank eventually became known as Daiwa Bank, which grew to become one of the nation’s largest financial institutions until it acquired Asahi Bank in 2002 and became Resona Holdings. Resona Bank is one of that conglomerate’s main retail brands, with 110 stores in Tokyo and 104 stores in Osaka (among a total of 328 nationwide). One way the brand honors its heritage is by maintaining its status as the only major bank in the country that also operates a trust company. The Resona group as a whole is one step below Japan’s four megabanks in size, and fittingly, in its brand positioning Resona Bank strives to maintain the more human side of banking. Resona bank’s basic philosophy holds that “customer's pleasure is the pleasure of Resona,” and it aims to offer convenient, smart solutions through an “omnichannel” approach to retail and corporate banking. True to these themes of emotion and integration, the bank’s slogan is, “Connecting our feelings, shaping the future”. The company is listed on the Tokyo Stock Exchange.